Sam Jacobs is a Creative Director/Design Director. Currently working as Design/Creative Director, Marketing at the Guardian. Previously Co-Founded the agency Jellymon, in Shanghai, China. Now living back in his hometown, London.
For the last year I've been working in London as creative director at the Guardian, across brand, marketing and product. Before that I co-founded the agency Jellymon in Shanghai and ran it as creative director for 9 years, opening its second office in Beijing in 2014.I worked on brands for the Asia and global markets and have specific expertise in designing and marketing around media, culture, fashion and FMCG; thinking, creating and collaborating in order to connect with hard to reach audiences.
I helped to grow an agency, opening two studios, one in Shanghai and the other in Beijing.
I love to collaborate and get the best out of those around me.
I co-founded Da>Space, China’s first street art gallery. The thousands of visitors have helped grow my global network which includes artists, designers, musicians and press from all over the world.
I designed and curated a collection of watches in collaboration with The Shanghai Watch Company, it was the first ever design collaboration with a Chinese State-Owned enterprise.