Sam Jacobs
 The Converse Chuck Taylor became a signifier of a certain kind of cool, coveted by rockers, skaters, rappers, and anyone with a rebellious spirit. 

Converse Chuck II

Retail
Creative Director & Lead Designer

Additional design and direction by Mel & Stjin @ Converse

Retail/brand design and direction for the launch of Converse most important shoe in a decade.

 The Converse Chuck Taylor became a signifier of a certain kind of cool, coveted by rockers, skaters, rappers, and anyone with a rebellious spirit. 

The Converse Chuck Taylor became a signifier of a certain kind of cool, coveted by rockers, skaters, rappers, and anyone with a rebellious spirit. 

  For all its culture cache, it was never most comfortable shoe to wear, which the brand acknowledged. My challenge was to deliver the message at retail, that with the Chuck II, that’s changed.

For all its culture cache, it was never most comfortable shoe to wear, which the brand acknowledged. My challenge was to deliver the message at retail, that with the Chuck II, that’s changed.

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