Sam Jacobs
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Nike - China in 2020

Digital & Publishing
Creative Director, Lead Designer, Research and Copy-Writing

Nike needed market insights presented in a beautiful package. The challenge was to deliver this deep-dive into the future market in China, delivering usable insights to both experts and those new to the market. 

To do this I created an app and book that Nike could distribute to their global staff. 

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 An in-depth look into the future market in China, the trends, brands and cultural shifts that will take place over the next 4-5 years.

An in-depth look into the future market in China, the trends, brands and cultural shifts that will take place over the next 4-5 years.

 The book & app features bold infographics and illustrations which help tell the story of China in 2020.

The book & app features bold infographics and illustrations which help tell the story of China in 2020.

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