Sam Jacobs

Nike - Shanghai Marathon

Campaign, Retail, OOH
Creative Director & Lead Designer

In order to raise awareness and to attract both amateur and professional athletes to take part in the International Shanghai Marathon, I worked in colaboration with Nike’s Brand Design team to create an eye-catching and exciting campaign.

 

Artboard 2.png
 The campaign featured visuals which played with city iconography and famous buildings from the Shanghai skyline.

The campaign featured visuals which played with city iconography and famous buildings from the Shanghai skyline.

 The work featured Chinese and English typography and a variety of illustration and poster assets.

The work featured Chinese and English typography and a variety of illustration and poster assets.

Artboard 2 copy.png
ooh3.jpg
ooh2.jpg
ooh1.jpg
Artboard 2 copy 3.png
b643d147552307.560809f2766fc.jpeg
2bdd8148339665.56082c83d7cb6.jpeg
 Additional retail design by Nike Brand Design & Queenie Yehenala

Additional retail design by Nike Brand Design & Queenie Yehenala