Sam Jacobs
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RBMA Beijing Bass Camp

Event, ATL, PR, Influencer Marketing, Strategy & Copywriting
Creative Director & Lead Designer

To support the launch of Red Bull I developed the brand's first ever culture-event programme in Mainland China. 

 This meant creating event branding, city-specific OOH, unique artwork for each event, media kits, participant materials, tote bags, ID badges and too much other stuff to mention. 

This meant creating event branding, city-specific OOH, unique artwork for each event, media kits, participant materials, tote bags, ID badges and too much other stuff to mention. 

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 We also produced a newspaper, distributed at strategic locations around Beijing during the event.

We also produced a newspaper, distributed at strategic locations around Beijing during the event.

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 The media and participant kit were inspired by an iconic piece of Beijing fashion; the striped blue and white sailor shirt and also referenced the revered Akai MPC3000 sampler. Hidden in the pattern was the Chinese characters 北京 (Beijing).

The media and participant kit were inspired by an iconic piece of Beijing fashion; the striped blue and white sailor shirt and also referenced the revered Akai MPC3000 sampler. Hidden in the pattern was the Chinese characters 北京 (Beijing).

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