Sam Jacobs
 To influence this hard to reach audience I created a special gift pack including a hand illustrated brand history zine and athlete cards, fold out map created created using cut-out Red Bull cans, video content and campaign images.

Red Bull China Launch

China Launch - PR, Influencer Marketing & Strategy
Creative/Design Director

Red Bull needed to break into the China Market. To do this meant identifying and targeting two audiences that could create some buzz; key opinion leaders, and the media. 

 To influence this hard to reach audience I created a special gift pack including a hand illustrated brand history zine and athlete cards, fold out map created created using cut-out Red Bull cans, video content and campaign images.

To influence this hard to reach audience I created a special gift pack including a hand illustrated brand history zine and athlete cards, fold out map created created using cut-out Red Bull cans, video content and campaign images.

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