Sam Jacobs
 The Roshe Run Hyperfuse is one of Nike's best selling shoes, so the key visuals needed to be creative and fun and accessible to a mass market. 

Nike - Roshe Runs

Retail, Digital and ATL
Creative Director & Lead Designer

My challenge was to launch the Nike Roshe Run Hyperfuse shoe, landing the unique attributes of the shoe, fused with fun and colourful elements of an urban summer. 

 The Roshe Run Hyperfuse is one of Nike's best selling shoes, so the key visuals needed to be creative and fun and accessible to a mass market. 

The Roshe Run Hyperfuse is one of Nike's best selling shoes, so the key visuals needed to be creative and fun and accessible to a mass market. 

RR1.jpg
 My answer was to create a characterization of Roshe to use across digital, e-com and social and in-store.

My answer was to create a characterization of Roshe to use across digital, e-com and social and in-store.

 The Roshe Run Hyperfuse is one of Nike's best selling shoes, so the key visuals needed to be creative and fun and accessible to a mass market. The campaign ran across social/digital, in-store and various print applications.

The Roshe Run Hyperfuse is one of Nike's best selling shoes, so the key visuals needed to be creative and fun and accessible to a mass market. The campaign ran across social/digital, in-store and various print applications.

RR6.jpg
RR5.jpg
RR7.jpg