A daringly safe campaign.
The campaign aimed to further differentiate Soulmates from competitor apps by playing to the mindset of its discerning daters.
Running on paid social, display, email and print ads in The Guardian, the creative work offers a shockingly innocent approach to dating service ads. Soulmates makes the dating process easier by matching mindsets, not profile photos.
Our campaign helps highlight the self-selecting nature of Soulmates. It says, if you get this, you’ll find someone who gets you here.