The Guardian Weekly - Berlin Experiential
A smashing installation for a world in a state of emergency
We launched an experiential campaign on the streets of Berlin, inviting passersby to shatter the glass of a fire alarm-like box and claim free copies of The Guardian Weekly magazine. Each of the boxes feature slogans like “In case of injustice, break glass” or “In case of corruption, break glass” and include a small hammer to aid the smashing. Presenting the magazine in a dramatic way, we invite by-passers to arm themselves with the facts behind the most important global issues and be inspired to take action.
