UnileverIWD

Unilever International Women’s Day 2022

Equality isn’t Equal. Equity is.

We worked on creating a platform and a series of posters and a film to launch Unilevers groundbreaking new policies. The policies were built around the idea of equity rather than equality alone.

The platform was implemented in various ways by Unilever offices around the world:

Unilever Pakistan even made their own mini soap opera based on the platform!

CAMPAIGN CREDITS:

Creative Directors: Sam Jacobs Rae Stones

CCO: Rodrigo Sobral

U-STUDIO:

CD: Alison Scorgie

PM: Funke Olaleye

AD: Simone Forester

Design: Amber Bennett-Ford

Design: Mark Betteridge

Design: John Withers

Designer: Lucie Torcikova

Creative/Copy: Octavia Welby 

Copy: David Simon

FILM:

PM: Cher Fernhold

Director: Christiaan Rautenbach

Gavin Langley

3D: Keegan Harris

PM: Tanya Lock 

VO: Zakiya Petty

Sound Design: Sonovision

Lauren Bond

Illana Lakofski

VO Record:

Péline Kilinç

David Robinson

U-Studio Editor in Chief: Shannon Kalkstein

CLIENTS:

Aline Santos

Vanessa Otake

Evelyn Espinal

Reema Samuel

Alan Jope