Sam Jacobs

TiF

A poster that is meant to be listened to, not read.

Tube_Car_Panel.jpg

Don’t read this poster

The poster features audio transcripts from two recent podcast episodes on climate change and Brexit, with large font overlapping the text to direct attention to a call to action: "Don’t read this poster. Listen to it".

The design plays on the setting of a Tube carriage and the benefits of listening on the move.

We wanted to let tube commuters know that instead of gawping at social media, avoiding eye contact with the person opposite them, or — God forbid — staring blankly at ads, they could listen to Today in Focus and discover ‘The story behind the headlines.’

Additional Campaign Images - Digital bus stop advertising

Additional Campaign Images - Digital bus stop advertising

Additional Campaign Images - 6 Sheet Flyposters

Additional Campaign Images - 6 Sheet Flyposters