ATL, Digital and Retail
Creative Director & Lead Designer
Adidas wanted to relaunch their youth sub-brand Adidas NEO and realign it with a younger audience.
The challenge was to make the brand more acceptable to a mass audience and drive sales across all regions of mainland China.
To do this I wanted to build the campaign around accessible park games that could be played by all. We matched superstar brand ambassador Angelababy with various park-sports stars such as Jin Lin Lin, the hula-hoop Guinness world record holder.