The Guardian - Print Subscriptions
A highly effective print campaign advertising print media… in 2019.
It’s no secret that when it comes to consuming media, digital is now the norm. But for The Guardian, paper still has currency. This campaign extols the joy of print. In a series of tube car and escalator panels, we used the insight that people wanted a digital detox, whilst celebrating the analogue experience of the newspaper. It was The Guardian’s most successful print subscription campaign ever.