The Guardian, A Work in Progress Since 1821
We weren’t born yesterday …
The Guardian turned 200 years old on May 5th 2021. The challenge was to create a brand campaign around the bicentenary which didn’t feel overly self-congratulatory, but still felt like a celebration of where we’ve been and more importantly the challenges ahead. So we created a campaign positioning The Guardian as one of the world’s original challenger brands – born from a need for the facts, challenging journalism and new ideas – which remains as strong now as it did back in 1821. The Guardian may be 200 years old, but it’s just getting started. A work in progress since 1821.
For the art direction of the campaign, we delved into The Guardian's archives and used its historic typefaces and designs to represent the different eras it has spanned.
Campaign:
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