Sam Jacobs

Converse Chuck II

Converse - Chuck II

Chuck it out. Start again.

It was Converse’s most important shoe launch in a decade. 

The original Chuck is part of culture. This was the sequel. 

The shoes were reengineered from the inside out, so our differentiating II icon needed to shout in the ads and at retail and events, our colour needed to say ‘something here is different’.