Forgotten How To Saturday?
There’s a magazine for that…
Following a long period of restrictions on our daily lives, we based our new campaign around the central question ‘Forgotten how to Saturday?’
We present the Guardian’s new Saturday magazine as a way for readers to rediscover the excitement, spontaneity and potential of the weekend ahead, based on ideas inspired by the Guardian’s award-winning journalism.
The campaign is running on Cinema, TV, VOD, Pre-Roll, Social, Press, Display and OOH billboards and fly-posters.
Films:
Out of home – Billboards & Flyposters:
Credits:
Creative Director: Sam Jacobs
Creative Director: Rae Stones
Design Director: Liam Smith
Director/Photographer: Joe Giacomet