The Guardian - The Media Planner
Adding insult to injury.
What's the best way to counteract an industry-wide decline in media sales? And persuade media planners across the land to think of The Guardian when they're spending their client's cash, while you're at it? Well, by sending them a book, as it turns out. One that highlights the perils of spending your money elsewhere - alongside a healthy dose of piss-taking. Bookings rose 60% following the campaign.